Make Content Marketing work for you

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That?s according to a study conducted by the Content Marketing Institute, a marketing education and research company. In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to … Read more →

Keys to setting up an online store

In an interview with the Sydney Morning Herald, Kate McLean, a children’s clothing designer, said she had to research and understand postage, marketing and effectively running an ecommerce site from home before she experienced success. Her story illustrates some of the challenges common to small business owners getting into ecommerce, the paper stated. The source … Read more →

Internet offers greater brand success

For any company, word-of-mouth is an important aspect of successful business. For online payment providers, the internet is the No. 1 source for spreading information regarding a certain brand, according to a new study by Google and marketing research firm Keller Fay. The companies surveyed 3,000 adults and revealed that approximately 2.4 billion conversations about … Read more →

Start-up retailers should embrace technology

Innovations for online stores, social media and mobile technology enable customers to search, browse and purchase items from devices during all hours of the day. Because technology has created a population of on-demand consumers, new retailers should be aware of their digital options when deciding how best to offer their products and services to consumers. … Read more →

Fun ways to boost Facebook ?Likes? & Interaction

If you create a Facebook page for your business, fans will come…….. That is what many businesses using Facebook hope for but fans do not magically stumble upon you in the dead of the night. People need to be lured to your page and there are some great, fun ways to not only get people to your … Read more →

Facebook Profile vs. Facebook Page for your business.

Why Your Company Should Have a Facebook Page (Not a Profile)……….. The need to leverage social media for business is a no-brainer at this point, but a company’s effectiveness on Facebook can be hampered if the account isn’t set up properly. Here are four reasons why your business should be set up as a Page, … Read more →

Google Announces Google+ to rival Facebook and Twitter.

Over night in the US, Google announced Google+, a social sharing network that would compete directly with Facebook and Twitter to be the place where people share with friends online. But is there room for another social network, especially from a company that has failed to impress in the social media and sharing spaces in … Read more →

Is your website as ineffective as an unmanned showroom?

If you are directing people to your website through any kind of marketing and you are not using landing pages, you might want to STOP EVERYTHING AND READ THIS! What is a landing page? The short answer is that a landing page is any page within your website that a visitor lands on as an … Read more →

How to Create an Innovative and Effective Online Strategy

To me brainstorming new online business models is a great deal of fun. My team and I really enjoy the challenge of developing innovative ideas and understand the technical freedoms and limitations of the internet. Recently we have had the opportunity to work on some exciting and boundary pushing online strategies. In this post I … Read more →

Why You Should Rethink Your Business Website Today

The days of the brochure-ware website is dead. Today, for the highest conversion rate, your website needs to have a specific objective (and ideally just the one). In Barry Schwartz?s The Paradox of Choice: Why More Is Less he talks about a grocery store that alternated between allowing customers to sample 24 different flavours of … Read more →